QUESTION TWO

$2\mathrm{.}1.$ Atyre is trying to get a better understanding of their market segment.

$2\mathrm{.}1\mathrm{.}1.$ Advise them of the criteria to consider when evaluating a market segment by identifying

and explaining the criteria.

$2\mathrm{.}1\mathrm{.}2.$ Provide Atryre with examples for each criterion to demonstrate a potential customer for

them.