QUESTION TWO

$2\mathrm{.}1$ Identify five $(5)$ components of the micro environment.

$2\mathrm{.}2$ With the aid of examples, provide a discussion on each of the following:

$2\mathrm{.}2\mathrm{.}1$ Two $(2)$ macro factors

$2\mathrm{.}2\mathrm{.}2$ Two $(2)$ market factors

$2\mathrm{.}3$ Explain the need for a company to conduct an environmental analysis.