Question: QUESTION TWO [ 2 5 ] 2 . 1 . Discuss the significance of applying marketing principles and practices in driving the growth of an

QUESTION TWO [25]
2.1. Discuss the significance of applying marketing principles and practices in driving the growth
of an organization. (15)
2.2. Explain how effective marketing strategies have been instrumental in achieving business
expansion, increased market share, or improved brand positioning. (10)

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