Question: QUESTION TWO [ 2 5 ] Product passes through four stages of its life cycle. Every stage poses different opportunities and challenges to the marketer.

QUESTION TWO

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Product passes through four stages of its life cycle. Every stage poses different opportunities and challenges to the marketer. Each of stages demands the unique or distinguished set of marketing strategies. A marketer should watch the sales and market situations to identify the stage in which the product is passing through, and accordingly, he should design appropriate marketing strategies. Here, the strategy involves four main elements. These relate to product, price, promotion, and distribution. Tabulate the Strategies for Success at Each Stage of the Product Life Cycle. Refer below template to populate your answer.

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