Question: QUESTION TWO [25] 2.1 Discuss the challenges associated with implementing marketing research in emerging countries such as South Africa. (10) 2.2 Marketing is the art

QUESTION TWO [25]

2.1 Discuss the challenges associated with implementing marketing research in emerging countries such as South Africa. (10)

2.2 Marketing is the art of attracting and keeping profitable customers. With reference to the above statement discuss from a marketing perspective how organisations can maximise customer life time value. (15)

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