QUESTION TWO

$[30$ marks$]$ Coca Cola today announced the creation of Platform Services, an organisation that will work in service of operating units, categories and functions to create efficiencies and deliver

capabilities at scale across the globe. This will include data management, consumer analytics, digital commerce and social$/$digital hubs.$$

Evaluate the contributions of $$data management, consumer analytics, digital commerce and

social$/$digital hubs$$ towards the Coca$-$Cola Company realising its intended strategy.