Question: QUESTION TWO [44] Read the excerpt below and answer the questions that follow: Alvin has been tasked with a project surrounding customer satisfaction in his

QUESTION TWO [44]

Read the excerpt below and answer the questions that follow: Alvin has been tasked with a project surrounding customer satisfaction in his company, Chipmunks Incorporated. He needs to obtain feedback from customers on the quality of the service they receive from the sales employees.

2.1 Alvin wishes to utilise a Positivist Research Philosophy Provide him with 3 Research Designs under this philosophy, using their characteristics to differentiate between them. (9)

2.2 Based on your advice in 2.1, assist Alvin in deciding which instrument to use and why. (2)

2.3 Develop a research instrument that Alvin can use to gather the data he needs to evaluate the customer service experience. Your instrument should contain ten (10) questions. (20)

2.4 Alvin decides to implement a pilot study As a researcher would you support this decision? Justify your answer. (4)

2.5 Alvin wants to ensure the reliability of his research. Advise him on the three (3) types of reliability.

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