Question: Question Two (48 marks) a. Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market? (20 marks) b. Why

Question Two (48 marks) a. Highlight with examples why a researcher would use Behavioral and Psychographic segmentation for a preferred market? (20 marks) b. Why would a researcher in the business environment prefer to use both phenomenology and positivism methods? Explain with clear examples

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