QUESTION TWO $50$ marks$]$

$2\mathrm{.}1$ Explain why customer satisfaction is an important competitive goal for any business. $(15)$

$2\mathrm{.}2$ Explain the reasons for considering your customers$/$clients in the product$/$service deign $(15)$

$2\mathrm{.}2$ The cross$-$functional drivers of supply chain include information and pricing. How would you relate these to information and financial flows? $(20)$