QUESTION TWO (a) A strategist has two broad approaches from which he/she can approach the development of strategies through the strategic management approach. Discuss the fundamental differences and similarities between "outside-in" and "inside-out" thinking about strategic management, and their influence on strategy. (8 marks) (b) In examining the competitive dynamics within an industry, we discussed the need to first ascertain the extent to which a company is a strong competitor" and the three (3) drivers of competitive behaviour. You are required to explain the two elements or basis used to determine the extent of competition from another company in the same industry and further explain the three (3) drivers of competitive behaviour. (12 marks) Total = 20 marks