Question: QUESTION TWO a. You are the only person from your village that has managed to go to the university and you are now in level

QUESTION TWO a. You are the only person from your village that has managed to go to the university and you are now in level 200. The chief of your village has established a micro finance company to help the village dwellers. The manager of the company is a senior high school leaver. The manager together with the chief has invited you to educate the staff of the company on the theme Discouraging Abusive and Opportunistic Customer Behaviour". Make a presentation b. Marketing has often been defined in terms of satisfying customers' needs and wants. Critics maintain that, marketing does more than satisfying customers' needs and wants and, in fact, create needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. What is your opinion on this on-going debate? Take a stance and defend your position using practical examples of a company in Ghana that you perceive to have created or satisfied customer needs

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