Question: QUESTION TWO Benchmarking is a process where you measure your company's success against other similar companies to discover if there is a gap in performance

QUESTION TWO

"Benchmarking is a process where you measure your company's success against other similar companies to discover if there is a gap in performance that can be closed by improving your performance. Studying other companies can highlight what it takes to enhance your company's efficiency and become a bigger player in your industry."

With reference to the above statement, examine the benefits of benchmarking in an organisation.

(20)

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