Question Two: Target Corporation is divided into two groups: the marketing group and the finance people. The marketing people argue that NPV should of course be considered but what isn't captured by NPV is brand awareness. The marketing people argue that brand awareness is an important factor to consider in making decisions. Two parts to this question. Part (a): is brand awareness captured by NPV? (This is analogous to the claim made by some that if we can't measure something, we tend to not consider it important.) Part (b): if we think brand awareness is important and not captured by NPV, for what projects would taking brand awareness cause you to be more likely to approve the project? Be specific. Source: Target Corporapen, used wth perenlssion. Capital Project Request