QUESTION TWO

$[$Total $40$ Marks$]$

A$.$ Discuss the imporlance of marketing planning to a newiy launched micro finances Company operating in a highly competitve ervironment. $[10$ Marks$]$

B$.$ What are the four phases the newty launched micro tinance company will follow in the crafting of the marketing plan? $[10$ Marks$]$ o$.$ the marketing plan $q,=1[$Total $20$ Marks$]$ QUESTION THREE Writa ing tha $[$Total $20$ Marks$]$ In discussion with a newly launched company directors and staff, the marketing consuitant discovered what is meant by organizational stages of strategy making or many are unclear about might be a source of competitive advantage for the firm.

compate Required:

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Analyze four different levels of strategy marking. In your analysis, explain clearly the role of marketing at each stage.

$[20$ Marks$]$ experituo

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