Question: Using segmentation approaches listed in Figure 1, identify 2 segments which may form potential customer base for the Hummer EV pickup truck. Elaborate your answer. Use research to support your answer.

Figure 1: Segmentation Approaches Geographic Demographic Psychographic Benefit Behavior Hint: It is not sufficient to simply identify an age group (demographic) or personal/social interests (psychographic), rather you must fully develop a profile of each of the segments. For instance, one potential segment/group interested in buying a smart/connected HVAC thermostat could be individuals who own a single family home and have the following additional traits/characteristics: . housing structure they live in has central heating and air-conditioning . house they live in has Internet access . house that is X-many square feet thereby needing lot of energy consumption . live in areas with higher utility expenditures or extreme temperatures . makes X-amount of income/year interested in eco-friendly products or is environmentally conscious has some level of interest in home automation, etc. Answer format: Use separate headings for each segment you identify followed by either a passage or a bullet-point list. If you use bullet-point format, please make sure that each bullet-point contains specific information (see hint above)