Question:

What are your thoughts and rationale as to why shopping online vs. in brick & mortar stores decreases with age?

(Reference(s) and/or citation(s) appreciated.)

Background:

There are some interesting statistics concerning Brick and Mortar Sales Versus Online Sales According to U.S. Department of Commerce Statistics:

• Total retail sales rose from $1.38 trillion inQ4 2019 to $1.47 trillion in Q4 2020, a 6.9% increase.
• E-commerce sales rose from $156.39 billion in Q42019 to $206.66 billion in Q4 2020, a 32.1% increase.
• As a percentage of total retail sales, e-commerce sales have risen from 11.3% in Q4 2019 to 14% in Q4 2020

As demonstrated by research from Statista, the preference for shopping online vs in-store decreases with age:

• 67 percent of millennials prefer to shop online
• 56 percent of gen-xers prefer to shop online
• 41 percent of baby boomers prefer online shopping
• 28 percent of seniors prefer online shopping

Ward, S. (2021). Brick and mortar stores vs online retail sites. https://www.thebalancesmb.com/compare-brick-and-mortar-stores-vs-online-retail-sites-4571050