Question: QUESTION: What is attribute analysis? How can it be used to formulate a digital marketing strategy? - This is what I have so far, but

QUESTION: What is attribute analysis? How can it be used to formulate a digital marketing strategy?

This is what I have so far, but I believe I need to write more about this:

"Attribute analysis is a method used to determine the position of the current market contributions. It helps marketers identify key differentiators and shows how competitive a specific situation is. It can be combined with data regarding customer preferences resulting in a more advanced digital marketing strategy."

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