Question: QUESTION ? What is the marketing mix? ANSWER The set of tactical marketing tools - product, price, place, and promotion - that the firm blends

QUESTION ?
What is the marketing mix?
ANSWER
The set of tactical marketing tools-product, price, place, and promotion-that the firm blends to produce the response it wants in the target market
The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships
The statement of the organization's purpose - what it wants to accomplish in the larger environment
The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities
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QUESTION ? What is the marketing mix? ANSWER The

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