Question Workspace

Nike

Since its founding in $1964,$ Nike has become the largest athletic company in the world. Nike is a dominating force in the sports apparel industry, constantly inspiring its consumers to reach their greatest potential by adopting the "Just Do It$"$ mentality in their daily lives. The famous Swoosh has also become one of the most recognized logos across the globe. The classic symbol that brands Nike$$s footwear, apparel, and equipment represents fluidity and motion, while also providing its wearer with a heightened level of status and style.

As trends in athleisure have been on the rise since the COVID$-19$ pandemic, both celebrities and fans alike have continued to sport Nike in their everyday wear. Being a leading innovator in the future of athletic design, Nike proves that consumers don$$t have to sacrifice functionality for fashionability$$with Nike, they effortlessly achieve both. The brand propels the latest industry trends by utilizing social media platforms Facebook, Instagram, and Twitter to share content with its followers.

Nike$$s strong online presence is driven by the brand$$s social media strategy. Nike uses its Facebook page with $36$M likes to launch larger campaigns in order to generate more organic social media activity; moreover, these campaigns highlight the achievements of fan favorite athletes. Similarly, Nike$$s Instagram uses celebrity and influencer endorsements to promote engagement in the form of likes, shares, and comments among its more than $295$M followers. The account$$s feed is aesthetically pleasing, and effectively showcases the heart of the brand by sharing the individual stories of its wearers, while also using faces rather than objects to connect with consumers. Tweets are often used for sharing quick information about launches or drops to its Twitter following of $9\mathrm{.}8$M$.$

Nike$$s clean layout on its socials allows users to easily navigate through its pages, while also integrating quick links that direct customers to Nike$$s website. In order to improve the user$$s experience with the online store, Nike has implemented a perfect keyword strategy that has enhanced its accessibility among various search engines. This strategy relieves consumers of a tedious journey of searching to filter through and find specific products. As a result, the website$$s online traffic hovers around $200,000,000$ monthly visitors.

Nike$$s success can be attributed to its strong branding and innovative online infrastructure. Looking forward, the company is set to impact the way other retailers operate and promote their businesses online by evidencing the power of social media marketing and search tactics.

It is critical that Nike has a $\_\_\_\_\_\_\_\_,$ meaning that it has a flexible design that can detect the size and type of the users' screen and adapt to it$.$

a$.$ responsive site

b$.$ dynamic serving

c$.$ breadcrumb

d$.$ content management system