Question:

You are a business analyst with a medium consumer electronics company. Your company is well respected and have sufficient capital to take risk into venturing into new segments. However, big failures can make its stock prices volatile which are not great for the company or its shareholders. The company is seeking to build a brand new product, HoloTV. This TV is specially built, so that the image from the TV is projected out and the images/characters appears to be outside the screen, to create "real" experience. Nothing of this exists today. Assume the market price is set to be $6500.

(a) Develop a SWOT analysis for this product. Identify at least 3 strengths/opportunities/weakness/threat.

(b) For each of thestrengths/opportunities/weakness/threat listed in (a), list the corresponding KRIs. Choose 1 KRI for strength, 1 KRI for weakness, 1 for threat, 1 for opportunity.

(c) Assume 3D TV is the closest product to HoloTV. The yearly sales are as follows: (840, 1470, 2110, 4000, 7590, 10950, 10530, 9470, 7790, 5890). Using a Bass model ( https://www.lindo.com/lsmodels/Controller/doSelect.php?action=2&name=BassModel.xls (Links to an external site.)

) estimate how many HoloTV your company will sell in the first year. NOTE: the data provided is for 3D TV. You would like to see at what M, p, q combination gives the minimum difference in forecast and actual sales for 3DTV for Year 1. Once you have determined it, you have to make some assumption about HoloTV and how it compares to 3D TV. Using these assumptions you need to extrapolate to estimate the number of HoloTV sales in Year 1. There is NO correct answer. I am MOST interested to see (i) what assumption you made to set the M value, (b) what assumptions you made to come up with your estimate of year 1 sales for HoloTV. Be concise and to the point - list your assumption and rational.

(d) Assume, you are launching HoloTV next week. List at least 5 KPIs that you will like to track for your product and why?

Observation Salary Position Experience 1 $ 53,938.00 Finance 2 to 5 years 2 $ 52,694.00 Finance 2 to 5 years $ 70,515.00 Non-Finance Less than 2 years 4 $ 52,031.00 Finance 2 to 5 years 5 $ 62,283.00 Non-Finance Less than 2 years $ 57,718.00 Finance ess than 2 years $ 79,081.00 Non-Finance More than 5 years 8 $ 48,621.00 Finance Less than 2 years 9 $ 72,835.00 Non-Finance More than 5 years 10 $ 54,768.00 Finance 2 to 5 years 11 $ 52,282.00 Finance 2 to 5 years 12 $ 55,632.00 Finance Less than 2 years 13 $ 63,856.00 Non-Finance Less than 2 years 14 $ 51,827.00 Finance 2 to 5 years 15 $ 51,948.00 Finance Less than 2 years 16 $ 56,588.00 Finance 2 to 5 years 17 $ 68,858.00 Non-Finance Less than 2 years 18 $ 63,478.00 Non-Finance Less than 2 years 19 $ 83,846.00 Non-Finance 2 to 5 years 20 $ 59,253.00 Finance More than 5 years 21 $ 53,464.00 Finance Less than 2 years 22 $ 83,176.00 Non-Finance 2 to 5 years 23 $ 60,949.00 Finance More than 5 years 24 $ 52,833.00 Finance Less than 2 years 25 $ 72,914.00 Non-Finance More than 5 years 26 $ 83,040.00 Non-Finance 2 to 5 years 27 $ 64,288.00 Non-Finance Less than 2 years 28 $ 64,562.00 Finance More than 5 years 29 $ 52,644.00 Finance More than 5 years 30 $ 55,959.00 Finance Less than 2 years 31 $ 88,730.00 Non-Finance 2 to 5 years 32 $ 77,683.00 Non-Finance 2 to 5 years 33 $ 56,339.00 Finance More than 5 years 34 $ 71,345.00 Non-Finance Less than 2 years 35 $ 63,799.00 Finance Less than 2 years 36 $ 78,074.00 Non-Finance More than 5 years 37 $ 65,546.00 Non-Finance Less than 2 years 38 $ 59,057.00 Finance 2 to 5 years 39 $ 66,024.00 Non-Finance Less than 2 years 40 $ 59,457.00 Finance More than 5 years 41 $ 79,383.00 Non-Finance 2 to 5 years 42 $ 61,128.00 Non-Finance Less than 2 years 43 $ 54,122.00 Finance Less than 2 yearsObservation Salary Position Experience 44 $ 78,710.00 Non-Finance More than 5 years 45 $ 58,814.00 Finance Less than 2 years 16 $ 59,276.00 Finance Less than 2 years 47 $ 75,869.00 Non-Finance 2 to 5 years 18 $ 57,549.00 Finance 2 to 5 years 49 $ 76,762.00 Non-Finance 2 to 5 years 50 $ 60,993.00 Non-Finance Less than 2 years 51 $ 63,362.00 Finance 2 to 5 years 52 $ 53,231.00 Finance More than 5 years 53 $ 62,115.00 Finance More than 5 years 54 $ 56,080.00 Finance 2 to 5 years 55 $ 53,392.00 Finance 2 to 5 years 56 $ 61,299.00 Non-Finance Less than 2 years 57 $ 53,894.00 Finance More than 5 years 58 $ 82,794.00 Non-Finance 2 to 5 years 59 $ 56,990.00 Finance Less than 2 years 60 $ 77,403.00 Non-Finance More than 5 years 61 $ 78,936.00 Non-Finance More than 5 years 52 $ 54,282.00 Finance 2 to 5 years 53 $ 78,850.00 Non-Finance 2 to 5 years 64 $ 54,592.00 Finance More than 5 years 65 $ 56,461.00 Finance Less than 2 years 66 $ 74,389.00 Non-Finance More than 5 years 57 $ 49,422.00 Finance Less than 2 years 58 $ 86,692.00 Non-Finance 2 to 5 years 59 $ 77,356.00 Non-Finance More than 5 years 70 $ 58,055.00 Finance 2 to 5 years 71 $ 77,820.00 Non-Finance More than 5 years 72 $ 77,801.00 Non-Finance More than 5 years 73 $ 58,053.00 Finance 2 to 5 years 74 $ 78,169.00 Non-Finance 2 to 5 years 75 $ 68,560.00 Non-Finance Less than 2 years 76 $ 66,320.00 Non-Finance More than 5 years 77 $ 67,237.00 Non-Finance Less than 2 years 78 $ 62,225.00 Non-Finance Less than 2 years 79 $ 58,866.00 Finance More than 5 years 80 $ 77,311.00 Non-Finance More than 5 years 81 $ 76,863.00 Non-Finance More than 5 years 82 $ 81,750.00 Non-Finance 2 to 5 years 83 $ 58,749.00 Finance More than 5 years 84 $ 52,638.00 Finance 2 to 5 years 85 $ 62,675.00 Finance 2 to 5 years 86 $ 51,027.00 Finance More than 5 years 87 $ 62,881.00 Non-Finance Less than 2 yearsObservation Salary Position Experience 88 $ 75,791.00 Non-Finance More than 5 years 89 $ 61,680.00 Non-Finance Less than 2 years 90 $ 59,768.00 Finance More than 5 years 91 $ 56,568.00 Finance More than 5 years 92 $ 82,622.00 Non-Finance 2 to 5 years 93 $ 75,326.00 Non-Finance More than 5 years 94 $ 57,719.00 Finance More than 5 years 95 $ 57,366.00 Finance More than 5 years 96 $ 57,670.00 Finance Less than 2 years 97 $ 52,072.00 Finance Less than 2 years 98 $ 68,569.00 Non-Finance More than 5 years 99 $ 81,526.00 Non-Finance 2 to 5 years 100 $ 82,059.00 Non-Finance 2 to 5 years 101 $ 74,374.00 Non-Finance More than 5 years 102 $ 51,119.00 Finance Less than 2 years 103 $ 80,696.00 Non-Finance 2 to 5 years 104 $ 56,352.00 Finance Less than 2 years 105 $ 77,622.00 Non-Finance More than 5 years 106 $ 69,142.00 Non-Finance Less than 2 years 107 $ 67,603.00 Non-Finance More than 5 years 108 $ 60,561.00 Non-Finance Less than 2 years 109 $ 51,246.00 Finance 2 to 5 years 110 $ 54,891.00 Finance Less than 2 years 111 $ 87,090.00 Non-Finance 2 to 5 years 112 $ 55,482.00 Finance More than 5 years 113 $ 53,464.00 Finance Less than 2 years 114 $ 58,568.00 Finance 2 to 5 years 115 $ 58,080.00 Finance More than 5 years 116 $ 78,702.00 Non-Finance 2 to 5 years 117 $ 83,131.00 Non-Finance 2 to 5 years 118 $ 57,788.00 Finance More than 5 years 119 $ 53,070.00 Finance 2 to 5 years 120 $ 60,259.00 Non-Finance Less than 2 years