Question: Question) You are preparing for a job interview with HelloFresh (a company that offers home-delivery meal preparation kits) as their new Brand Manager.The company has

Question) You are preparing for a job interview with HelloFresh (a company that offers home-delivery meal preparation kits) as their new Brand Manager.The company has asked you to nominate three important consumer behaviour trends and/or challenges that are affecting their industry.In your interview you will be able to explain the relevant consumer behaviour concepts or theories that would assist the company in understanding how to address the challenge/s or capitalise on the trend/s. Write down your interview preparation notes.

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