Question

Your manager has asked you to help on a client project to develop a suitable new product or innovation for Cafe direct Coffee.

Construct a critical evaluative audit of the internal and external environment and make recommendations to provide customer value and competitive advantage through new product developments and/or innovations.. 2021 Reference only Your presentation must cover the following areas:

1. Market trends, competition, supply and distribution

2. The proposed segmentation of the customers available to target

3. The significant factors affecting the organisation (no more than 8)

4. The businesses capabilities (based on strengths and weaknesses)

5. The key opportunities available include met/ unmet needs of the preferred market segment

6. Any relevant ethical or CSR factors, Identifying Sustainable Development Goal (SDG)

7. Summarise three ideas from your ideation process that you want to present to the company