Question1

Consider this statement: "All Business Research students are human beings. Sally Jones is a Business Research student, therefore we conclude that Sally is a human being." This is an example of:

Select one:

A.deductive reasoning

B.a variable

C.inductive reasoning

D.the ladder of abstraction

Question2

All of the following statements are true EXCEPT:

Select one:

A.there is no one best research design for all situations.

B.there are many different ways to collect data.

C.one drawback of observation methods is that they cannot record respondents' attitudes and opinions.

D.observation studies are easy to administer and conduct.

Question3

The two purposes of theory are:

Select one:

A.empirical testing and description

B.understanding and testing

C.prediction and understanding

D.description and prediction

Question4

All of the following are stages in the research process, EXCEPT:

Select one:

A.conducting a telephone survey

B.planning a sample

C.planning a research design

D.defining the problem

Question5

As a first step in applying the scientific method, we must state a hypothesis.

Select one:

True

False

Question6

The scientific method refers to techniques or procedures that are used to analyze empirical evidence in an attempt to confirm or disprove prior conceptions.

Select one:

True

False

Question7

Deductive reasoning is the logical process of establishing a general proposition on the basis of observation of particular facts.

Select one:

True

False

Question8

Descriptive research attempts to provide an explanation of the cause of the findings.

Select one:

True

False

Question9

A business researcher wants to study how married couples decide to buy a new car. The unit of analysis in this study would be the:

Select one:

A.automobile industry in the United States

B.car

C.couple

D.salesperson who persuades them to make the purchase

Question10

The goal of defining the problem is:

Select one:

A.to state the research question clearly

B.to initiate exploratory research

C.to have a single hypothesis

D.to translate a research problem into a managerial problem

Question11

The main goal of causal research is to identify cause-and-effect relationships between variables.

Select one:

True

False

Question12

The most common method of generating secondary data is through surveys.

Select one:

True

False

Question13

As a general rule, a variable is anything that may assume different numerical or categorical values.

Select one:

True

False

Question14

A business researcher wants to study how married couples decide to buy a new car. The unit of analysis in this study would be the:

Select one:

A.car

B.automobile industry in the United States

C.couple

D.salesperson who persuades them to make the purchase

Question15

The term refers to the transformation of raw data (by rearranging, ordering, or manipulating) into a form that will make them easy to understand.

Select one:

A.analysis of variance

B.inferential statistics

C.descriptive analysis

D.univariate statistics

Question16

In longitudinal surveys, respondents are questioned at different points in time.

True

False

Question17

Deductive reasoning is the logical process of establishing a general proposition on the basis of observation of particular facts.

True

False

Question18

Which of the following statements is FALSE?

A.Travel costs are increased in cluster sampling because the time spent traveling is substantially greater than the time spent interviewing

B.In cluster sampling, the primary sampling unit is a cluster of population elements

C.An area sample is a cluster sample

D.A researcher using cluster sampling does not need a list of all individuals or sampling units.

Question19

As a first step in applying the scientific method, we must state a hypothesis.

Select one:

True

False