Question: Which of the following describes the process of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products

Which of the following describes the process of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers?

A. Differentiationn
B. Market targetingn
C. Market segmentationn
D. Mass marketingn
E. Positioning

Step by Step Solution

★★★★★

3.47 Rating (154 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

The detailed answer for the above question is provided below ... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Marwick's Pianos, Inc., purchases pianos from a large manufacturer and sells them at the retail level. The pianos cost, on the average, $2,450 each from the manufacturer. Marwick's Pianos, Inc.,...

2. Prepare an income statement for Marwicks Pianos, Inc., for August, this time using the contribution format, with costs organized by behavior. Show costs and revenues on both a total and a per unit...

House of Organs, Inc., purchases organs from a well-known manufacturer and sells them at the retail level. The organs sell, on the average, for $2,500 each. The average cost of an organ from the...

1Which of the following is true of business markets? AThe business marketer normally deals with far more but far smaller buyers than the consumer marketer does. BBusiness markets generally involve...

questions of chapter 9: 1Which of the following is a desirable quality for a brand name? AThe name should be unique and difficult to pronounce to ensure legal protection. BThe name should be a common...

Within the new product development process, an attractive idea must be developed into a a. Product differentiation b. product concept c. product image d. test market 2 Lexus targets wealthy consumers...

11. A firm's total marketing communications mix consists of a special blend of advertising, sales promotion, public relations, personal selling, and direct-marketing tools that the company uses to...

A market segment that is large enough or profitable enough to serve is ________. A. substantial B. accessible C. profitable D. measurable Clear my choice Question 2 Not yet answered Marked out of...

Your friend, Drew, is a strong personality. When you explain the planning control cycle, Drew balks at the entire notion. He says, I know precisely what I want to do. Only indecisive people look back...

Adoro is a medium size company that operates in Sudbury, Ontario. The company's products include gourmet olive oils, balsamic vinegars, salts and peppers and many more. Adoro products can be...

Evaluate the integral. 4 x 2 + 2 5 dx If the integral is divergent, enter . If the integral is convergent, enter your answer using exact values in terms of .

What are the general rules for measuring and recognizing gain or loss by a debt extinguishment with modification?

PARC Company has money to invest in an employee benefit plan, and you have been chosen as the plan's trustee. As an employee yourself, you want to maximize the interest earned on this investment and...

Context-sensitive nature of cost behavior classifications Susan Hicks operates a sales booth in computer software trade shows, selling an accounting software package, Dollar System. She purchases the...

Livingston, Padden, & Company (LPC) makes specialized compact discs that are used for high-density data storage. LPC forecasts an increase of 300 units per month in sales for the first two quarters...

Jane Greinke is the advertising manager for Payless Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased...

solve Question 9 2 pts Which of the following is NOT a recommended coping strategy for stress? Seeking social support Meditating Discontinuing an exercise program ( Managing one's time better Getting...

The modulus of elasticity for spinel (MgAl2O4) having 5 vol% porosity is 240 GPa (35 106 psi). (a) Compute the modulus of elasticity for the nonporous material. (b) Compute the modulus of elasticity...

The following electrical characteristics have been determined for both intrinsic and p-type extrinsic gallium antimonide (GaSb) at room temperature: Calculate electron and hole mobilities. (-) 8.7 x...

For an iron-carbon alloy of composition 3 wt% C-97 wt% Fe, make schematic sketches of the microstructure that would be observed for conditions of very slow cooling at the following temperatures:...

Lois Long received $300 of merchandise from Blue Co. What would be the journal entry on the books of both the buyer and the seller?

From the following accounts (not in order), prepare a post-closing trial balance for Wey Co. on December 31, 2015.

Jeans Co. paid the cost of freight, $100. Journalize the transaction.