Questions:

$1\mathrm{.}1.$ It is evident that social media platforms such as TikTok exist in a VUCA environment.

Discuss and apply the approach that leaders at TikTok can use to manage and counter its

VUCA environment. $(15)$

$1\mathrm{.}2.$ The competition amongst social media platforms is fierce. A sound strategy to navigate this is

necessary. Fully discuss the competitive strategies and identify which strategy$/$strategies

have been adopted by TikTok. $(15)$

$1\mathrm{.}3.$ TikTok is in the process of analysing its environment and have asked you for assistance.

Formulate an analysis that focuses on the technological, economic, political, social factors

that influences TikTok$$s environment. $(20)$

QUESTION TWO $[35]$

Read the following text and answer the questions that follow

This township delivery service uses WhatsApp and electric scooters for fast food drop$-$offs

By Luke Daniel $$ October $2021$

$3/2$

Fast food delivery services such as Uber Eats and Mr D don't operate in South Africa's

townships and rural areas.

A fast food delivery company founded in Hammanskraal, to the north of Tshwane, is taking orders

via WhatsApp and driving electric scooters to service communities forgotten by the likes of Uber

Eats and Mr D$.$

Delivery Ka Speed, started by $24-$year$-$old entrepreneur Godiragetse Mogajane after noticing a

gap in the market for township deliveries, was officially launched at the end of July $2021.$

Orders are placed via WhatsApp. Payments can be made via EFT, online card payment, card$-$on$-$

delivery with Yoco machines, or cash. Drivers are dispatched to fast food joints $$ mainly

McDonalds and KFC $$ on electric scooters leased by the company.

In less than three months, Delivery Ka Speed has completed close to $2,500$ deliveries, expanding

into other townships around Hammanskraal, with sights set on provincial moves. $"$We do similar

to what the big food deliveries guys do$...$ but we do it in an environment where these guys are

not," Mogajane tells Business Insider South Africa.

"And the reason they're not there is because of challenges with Google Maps and other map

apps. It's really hard to pinpoint to a location and get a driver to give them directions to get there.

It simply doesn't work in the township environment."

Delivery Ka Speed's answer to this problem has been to hire local drivers with intimate

knowledge of their communities, landmarks, and the maze of unmapped streets which weave

through the township. It's proving to be a success.

"We're in Hammanskraal $[$and$]$ we're also in Soshanguve, which is closer to Mabopane and Ga$-$

Rankuwa $[$and$]$ that's where we're also looking to grow." "Everywhere we go$,$ people are saying

'finally' instead of 'what is this' it's not weird now that you get a delivery from a stranger," says

Mogajane.

The company currently employs eight drivers, who, according to Mogajane, can each earn

around R$1,500$ a week working for Delivery Ka Speed. Delivery Ka Speed makes its money by

adding a constant markup of $15\%$ on all deliveries, regardless of the size of the order, type of

meal, or fast food restaurant. There's also a delivery fee, starting at R$10$ for areas closest to the

fast food outlets, which gets paid directly to the drivers.

$4/2$

In addition to providing a service to the community in the form of fast food deliveries, Mogajane

says that Delivery Ka Speed is also giving unemployed youth an opportunity to make a living.

But high petrol costs take a chunk out of the drivers' earnings. To limit these transport costs $$ and

make a powerful brand statement in the process $$ Mogajane currently leases two electric

scooters. The small vehicles, leased from local manufacturer Scooters SA$,$ can be fully charged

in just three hours, allowing drivers to travel around $90$km$.$

"I didn't want this to be just another delivery company. For our brand to be known, we needed

something that had never been seen, especially in this area," says Mogajane of the electric

scooter's marketing power. "Wherever it goes, people turn their heads. And then they see our

branding $[$and WhatsApp order number$]$ at the back. So$,$ for marketing purposes, the scooter is

doing wonders for us$.""[$But also$]$ the petrol costs are crazy. They're going up almost every

month. Probably $40\%$ or $50\%$ of that $[$driver$\text{'}$s weekly pay$]$ goes to fuel. So$,$ we're talking about

$[$getting$]$ ten $[$electric$]$ vehicles."

And while Mogajane is keen on expanding Delivery Ka Speed to include other areas, more

drivers, a fleet of electric scooters, and alcohol and grocery deliveries, he says the system $$ of

placing an order and dispatching a delivery $$ needs to be kept as uncomplicated as possible.

$"$We want to be the number one provider in the townships for deliveries," says Mogajane, adding

that his immediate focus was with developing and launching a dedicated Delivery Ka Speed

platform to process orders. He's confident that this platform, which will allow the company to scale

in new areas, like Limpopo, will launch before