Question: Questions 1 , 2 , and 3 . 1 ) How can 2 2 1 BC leverage its positive reviews and ratings to drive brand

Questions 1,2, and 3.
1) How can 221BC leverage its positive reviews and ratings to drive brand trial?Which form(s) of influence are manifested in reviews and ratings?
2)How do they affect behavior?
3)How important will coupons delivered via social media be for driving trial?

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