Question: Questions: 1. Based on the case study, what perception do you have of the Shangd-La Group? What does this brand stand for? ( 15 Marks

Questions: 1. Based on the case study, what perception do you have of the Shangd-La Group? What does this brand stand for? ( 15 Marks ) 2. What are the challenges that Shangri-La faced in opening a new hotel in Istanbul? In particular, discuss the issues related to talent acquisition and retention. ( 15 Marks) 3. How should the Shangri-La Bosphorus Hotel position, and market, itself? ( 20 Marks) A! b v i h b SW 1' m ' M r in P r iv

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