Questions:

1. Define problem recognition

2. List 4 reasons for a marketer to study consumer behaviour:

I:

II:

III:

IV:

3. Outlet selection can range from traditional brick-and-mortar retail stores to non-store outlets. List 4 examples of non-store outlets

I:

II:

III:

IV:

4. What is conformity and how does it differ from norms?

5. Status crystallisation involves the degree of consistency on status dimensions such as power, ego, and snob. True/ False: ________