Questions :

1. During a pandemic, globalization needs to be remodeled for Unilever or not? (150 words ) 2. Give a conclusion of Unilever's company based on presentation notes. (100 words)

POWERPOINTS SLIDE CONTENT 3. How up until now Unilever did globalization before pandemic 1. Unilever first entered foreign marketin the year of 1950 by offering its product to European conmunity. 2. Unilever's corporate mission: "Feel good, look good, and get more out of life." From Unilever's mission statement, welearn that the company expands into foreign markets in orderto gain access to customers around the world. The company's objective to bring their wealth of knowledge and international expertise to the service of local consumer, this pursues the company to producemary nutrition, hygiene and personal care product with successful brands. Therefore, Unilever are moving rapidly and aggressively to extend their market reach into all corners of the world. 3. In entering and competing in foreign markets, Unilever follows a global strategy, also called by a think-global and act-global strategy. This strategy is preferable because Unilever can unify its operations and focus on establishing a brand image and reputation that is uniform from country to country. The strategy implies in building strong characterbrand such as Dove Sunsilk, Rexona and Lux. 4. In autumn 2002, Unilever launched Axe/Lynx/Ego deodorant body spray in the USA and Canada. For its cosmetics and toiletries product, Unilever start to compete internationally by entering just one or select few foreign markets. Unilever launched a number of deodorant in the US and Canada in autunn 2002 and introduced Dove initially in Italy, France and Belgiumin 2002. Once successfully introduced its product in several market, Unilever expands its successful brand to marry other markets and started to compete globally. 5. At Unilever, major product groups areresponsible for profits in Europe and North America. Some of their brands, like Lipton Tea and Lux Soap, are known even in Albania and Cambodia. That is, even in countries where Unilever does not haveits own industrial operations. In each of some75 countries, Unilever does business through one or more operating companies, with a total of about 500 companies in the Unilever group. 6. Unilever's board includes members from six different countries, an Italian managing our large company in Brazil, a Dutchman in Taiwan, an Englishman in Malaysia, and an American in Mexico. Through the network, international working parties, committees, and similar groups for either ad hocto solve a problem or to follow a subject on a more permanent basis. This procedure works effectively because the network exists; but it can also play an important part in extending and strengthening the networkitself. 7. Unilever's products are availablein over 190 countries. 8. 2.5 billion people use their products every day. 9. Unilever's turnover in 2020 was 51 billion with 58% in emerging markets. 10. A 25 million-strong global network of retailers. 11. In entering the emerging-country market Unilever prepare to compete on the basis of low prices Unilever pursued this strategy because consumers in emerging markets are often highly focused on price, which can give low-cost local competitors the edge unless a company can find ways to attract buyers with bargain prices as well as better products 12. Unilever expanded its market locations to the American Latin and Africa. Moreover they widened the product areas to new sectors such as particular food and chemical products. During the 1980s, changes its strategy to redirect the business basically concentrating it to the corebusiness. It implied the same investments to the different product. 13. The multinationals Unilever and Procter & Gamble are leading the Home Care and Personal care markets. 14. In the Food industry, the Swiss multinational Nestl is leading with a huge market share Unilever has 4 divisions which are Beauty & Personal Care, Foods & Refreshment, Home Careand Water Purifier. These sectors are in constant growth because of the constant population and demand. The multinationals Unilever and Procter & Gamble are leading the Home Care and Personal care markets. It is important to mention that L'Oral Group does not participate in the Home Careindustry so we must highlight that the french company has a huge market share in the Beauty Industry. Effects of pandemic on Unilever. Unilever being a global consumer good company has shown great reaction towards the pandemic of COVID-19, there products are almost daily necessities which has little or no affects in their sales. . During the pandemic Unilever launched "Ushopbd.com which is a e-commerce platform by which consumers could get home delivery, cash on delivery and online payment facilities. This boosted there sales as social distancing was the key during the pandemic The company has a variety of products with worldwide usage and flexibility, a ton of sanitary products were at the top most demand during the pandemic. . when the national lockdown eased in the UK, Unilever has built up a partnership with Uber to provide hygiene kits , which helped them to keep themselves and the vehicle sanitised. And another partnership with hospitality company OYO by providing hygiene kits for guests and hygiene education. w Unilever has successfully achieved and enhanced the livelihoods of millions of people even through this global pandemic. .However, a lot of people have changed their buying behaviour, the are purchasing differently, living in a different manner. People have become more health conscious and hygienic and seek for brands which maintain protocols. Therefore it became tough to detect customers buying patterns and demands for certain things. In addiction, the pandemic created a slight influence on the food and beverage of Unilever. So ,needs to to step up there strategies to minimise the loss of brand sales