Question: Questions: 1. How marketing concept be explained? Is it applicable to engineering firms? 2. Why is the price said to be a strong competitive tool?

Questions:

1. How marketing concept be explained? Is it applicable to engineering firms?

2. Why is the price said to be a strong competitive tool?

3. How may the engineer manager convince the buyer or client to patronize the product?

4. In selecting the target market, what must engineer manager do?

5. What factors must be used in selecting a target market?

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