Questions: 1. What are the pros, cons, and risks associated with Nike's core marketing strategy? 2. If you were Adidas, how would you compete with Nike? 3. Critics of Nike often complain that its shoes cost almost nothing to make, yet are priced so high. Identify the elements of providing and communicating value that add to Nike's cost structure and result in the high price of Nike shoes 4. What is Nike's mission statement and value proposition? 5. Who are Nike's target market/segments? 6. Describe Nike's marketing communication strategy. 7. Describe Nike's growth strategy. 8. Describe Nike's competitors. What threats do they pose to Nike