questions:

1. What differences do you notice when looking at your posts and how they performed on each platform? Compare impressions, engagements, clicks, Cost-per-click, shares, new followers, conversions. Keep in mind that the budget you used to promote a post will have had an effect on these numbers too.

2. Rank each platform by its effectiveness in driving engagment.

3. Which platforms performed well with your target audience. Why do you think these platforms performed well and the others did not?

4. Which platform(s) has the best overall organic reach?

5. Rank the platforms from best to worst for overall performance. Write a paragraph explaining your logic.

Help OA Omar f Facebook Awareness Engagements Revenue Twitter 451,552 Total Impressions 2,989 Total Engagements $14,460 Total Revenue Instagram 4,308 Page Likes This Week 1,722 Reactions and Comments This Week $9,228 Revenue This Week Pinterest in LinkedIn YouTube 281,804 Impressions This Week 4,667 Shares This Week 198 Conversions This Week Total Allocated $10,000.00 Budget Facebook Performance By Day Total Spent on Previous Rounds $9,363.00 Impressions Reactions and Comments Clicks Shares Page Likes Conversions Revenue Estimated 60000 $0.00 Spent This Round 45000 30000 Funds Available $5,000.00 15000 0 10/16 10/17 10/18 10/19 10/20 10/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 Help OA Omar f Facebook Awareness Engagements Revenue Twitter 63,311 Total Impressions 1,337 Total Engagements $5,766 Total Revenue O Instagram 756 Followers This Week 962 Likes and Replies This Week $4,604 Revenue This Week O Pinterest in LinkedIn YouTube 47,320 Impressions This Week 787 Retweets This Week 88 Conversions This Week Total Allocated Budget $10.000.00 Twitter Performance By Day Total Spent on $9,363.00 Previous Rounds Impressions Likes and Replies Clicks Retweets Followers Conversions Revenue Estimated Spent This 12000 $0.00 Round 9000 6000 Funds $5,000.00 3000 Available 10/16 10/17 10/18 10/19 10/20 10/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 mal f Facebook Awareness Engagements Revenue Twitter 4,698,104 Total Impressions 184,656 Total Engagements $42,261 Total Revenue o Instagram 3,606 Followers This Week 95,301 Likes and Comments This Week $29,933 Revenue This Week Pinterest in LinkedIn to YouTube 2,487,934 Impressions This Week 29,142 Shares This Week 608 Conversions This Week Total Allocated Budget $10,000.00 Instagram Performance By Day Total Spent on $9,363.00 Previous Rounds Impressions Likes and Comments Clicks Shares Followers Conversions Revenue Estimated 600000 Spent This $0.00 Round 450000 300000 Funds $5,000.00 150000 Available 0 10/16 10/17 10/18 10/19 10/20 10/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 ment mal f Facebook Awareness Engagements Revenue Twitter 112,223 Total Impressions 6,446 Total Engagements $3,377 Total Revenue 0) Instagram 421 4,661 Pins This Week $2,595 Revenue This Week Followers This Week Pinterest in LinkedIn by YouTube 79,875 Impressions This Week 3,703 Shares This Week 54 Conversions This Week Total Allocated Budget $10,000.00 Pinterest Performance By Day Total Spent an $9,363.00 Previous Rounds Impressions Pins Clicks Shares Followers Conversions Revenue Estimated 22000 Spent This $0.00 Round 16500 11000 Funds $5,000.00 5500 Available 0 10/16 10/17 10/18 10/19 10/20 10/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 mal f Facebook Awareness Engagements Revenue Twitter 57,646 Total Impressions 212 Total Engagements $794 Total Revenue o Instagram 365 $743 203 Likes and Comments This Week Followers This Week Revenue This Week Pinterest in LinkedIn by YouTube 54,896 Impressions This Week 946 Shares This Week 18 Conversions This Week Total Allocated Budget $10,000.00 Linkedin Performance By Day Total Spent an $9,363.00 Previous Rounds Impressions Likes and Comments Clicks Shares Followers Conversions Revenue 12000 Estimated Spent This Round $0.00 9000 6000 Funds $5,000.00 3000 Available 0 10/16 10/17 10/18 10/19 10/20 10/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 mal f Facebook Awareness Engagements Revenue Twitter 13,310 Total Views 39 Total Engagements $312 Total Revenue 0) o Instagram 348 Subscribers This Week 28 Likes and Comments This Week $229 Revenue This Week Pinterest in LinkedIn en YouTube 9,730 Views This Week 50 Shares This Week 2 Conversions This Week Total Allocated Budget $10,000.00 Youtube Performance By Day Total Spent on Previous Rounds $9,363.00 Views Likes and Comments Clicks Shares Subscribers Conversions Revenue Estimated 2200 Spent This $0.00 1650 Round 1100 Funds $5,000.00 550 Available 0 10/16 10/17 10/18 10/1910/2010/21 10/22 10/23 10/24 10/25 10/26 10/27 10/28 10/29 ion