Question: Questions 1 . What has Harley - Davidson done with its H . O . G . pro - gram to create an extraordinary customer

Questions 1. What has Harley-Davidson done with its H.O.G. pro- gram to create an extraordinary customer experience that is unique and valuable to its members? Has the motorcycle manufacturer been successful? 2. To enlarge its customer base, what would you rec- ommend Harley-Davidson do to cultivate long-term relationships with a younger audience, aged between 1834?

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