Questions

1.What problems, if any, do you find with this advertisement?

(Any possible legal concerns?)

2.What, if anything, would you have done differently?

3.What other recruiting sources (other than the local newspaper), if any, would you have considered using?

Dorothy Bryant is the new recruiting supervisor for International Manufacturing Company in Salt Lake City, Utah. One of Dorothy's first assignments is to recruit two software design engineers for International. Design engineers are hard to recruit because of the difficulty of their training and the high demand for them. After considering various recruitment alternatives, Dorothy placed the following ad in a local newspaper with a circulation in excess of 1,000,000:

EMPLOYMENT OPPORTUNITY

FOR SOFTWARE DESIGN ENGINEERS

2 positions available for engineers desiring career in growth industry.

Prefer recent college graduates with good appearance.

Good credit rating

Apply Today!

Send your rsum in confidence to:

D. A. Bryant

International Manufacturing Co., P.O. Box 1515

Salt Lake City, UT84115

More than 300 applications arrived in the first week, and Dorothy was elated. When she reviewed the applicants, however, it appeared that few applicants possessed the desired qualifications for the job.