Questions

1. Write out three hypotheses or assumptions that are causing the high cart abandonment rates at Get It Quick (same-day delivery of just about anything to a customers home from local retailers). These should be specific and compelling. Get It Quicks cart abandonment rate is 76.9%. Leadership wants you and the product team to come up with a plan to counter this high abandonment rate. The target number they have set is 70%, which is based on the benchmarks they have found in the industry.

2. write one or two sentences explaining the reasoning behind why you chose the assumptions that you did.

3. choose one assumption to focus on, and rewrite it in the hypothesis statement format.

4. Determine which part of the Get It Quick website you would like to use as the control, showing where you think the abandonment issue occurs.

5. Did the rate increase, decrease, or remain the same? Note: Get It Quicks cart abandonment rate is 76.9%.

using new Cart Abandonment Rate = (1 - (Transactions Completed / Shopping Carts Initiated)) x 100

where: Transactions Completed: 167 Shopping Carts Initiated: 785

6. List four reasons you think may have caused this new abandonment rate for the variable wireframe.

7. What are your five recommendations to stakeholders, moving forward?