Question: Questions: 3 . 1 Explain what competitive advantage is and evaluate how BMW South Africa has sustained its competitive advantage in the premium automotive segment

Questions:

3.1

Explain what competitive advantage is and evaluate how BMW South Africa has sustained its competitive advantage in the premium automotive segment despite increasing competition from low

-

cost Chinese entrants.

(10) 3.2

Discuss the strategic role of technological innovation in creating and sustaining competitive advantage in a low

-

growth economic environment.

(10)

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