Question: Questions: a) Explain three factors that had a negative impact on the financial performance of Unibic in its early years. (6 marks) b) Which environmental

Questions: a) Explain three factors that had a negative impact on the financial performance of Unibic in its early years. (6 marks) b) Which environmental force did Unibic use in segmenting its market? What is this force about? (6 marks) c) What does the following statement suggest to you about Unibic: "It continued its efforts at innovation and produced new products which would appeal to its target market"? (3 marks) DC: ACD01-F004

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