Question: QUESTIONS: Answer the below questions based on the course material, your own experience and information search on the internet and in academic sources from the

QUESTIONS: Answer the below questions based on the course material, your own experience and information search on the internet and in academic sources from the AOU e-library. (i.e. companies' webpages, AOU e-library databases...) Question 1: Brand equity (30 marks, 300 words). Nestle is one of the most well-known brands in the world for its brand equity. Its brand equity is usually categorized by the target segment and market, which include cereals, coffee, chocolate and much more. A. What is brand equity? Why does Nestle have a strong brand equity? (12 marks) B. Discuss the advantages for Nestle for having a strong brand equity (18 marks)

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