Question: Questions based on Case 17 Uber: The Opportunities and Challenges of Market Disruption * A. Since Uber is using a disruptive business model and marketing

Questions based on Case 17 Uber: The Opportunities and Challenges of Market Disruption^*

A. Since Uber is using a disruptive business model and marketing strategy, what are the threats that the company will have to overcome to be successful?

B. Because Uber is so popular and the business model is being expanded to other industries, will these companies be able to overcome the challenges for market success?

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