questions

Chose between content offered by the e$-$business

Read customer reviews about the product

Question $13$

Enrique, a marketing manager, is frustrated. Sales of his company's number$-$one

product, which is targeted at older teens, are stagnant, and comments by teens on

Facebook seem to have dried up$.$ The company has a rather limited marketing

budget and doesn't have a significant social media presence outside of Facebook.

What mistake has the company made with regard to social media planning?

It is wasteful to use a particular social media site if the core customer does

not use it$.$

It did not set objectives that are specific, measurable, achievable, realistic,

and oriented toward the future.

It did not select the correct social media tool.

It used qualitative measuring tools instead of quantitative ones.

It needs to do more sentiment analysis.