Question: [Questions Consider the extent to which Dixons has applied a formal marketing planning process, when devising its marketing strategy. Illustrate your answer with specific examples.

[Questions Consider the extent to which Dixons has applied a formal marketing planning process, when devising its marketing strategy. Illustrate your answer with specific examples. Discuss how each of the business functions explored in this case have contributed to the success of Dixon's marketing strategy plan. Explain how the KNOWHOW customer service brand has contributed to the performance of the marketing strategy

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