Question: Questions: Explain what is meant by core and value - added and give an example of how this applies to the purchase of a car.

Questions:

Explain what is meant by core and value

-

added and give an example of how this applies to the purchase of a car.

Explain the difference between line extensions and product category extensions. Research and provide an example of each that is not in your textbook.

Explain the difference between the umbrella branding approach and the house of brands approach. What are the advantages and disadvantages of each approach. Provide an example of each that is not in your textbook.

What price considerations should be included in a marketing plan?

What information should be included in the Segmentation and Targeting sections of a marketing plan?

Questions: Explain what is meant by core and value-added and give

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