Question: QUESTIONS FOR ANALYSIS 11-5. Select a tech product (cell phone, laptop, tablet, etc.). Outline the four key areas of utility of that product. Explain how

QUESTIONS FOR ANALYSIS 11-5. Select a tech

QUESTIONS FOR ANALYSIS 11-5. Select a tech product (cell phone, laptop, tablet, etc.). Outline the four key areas of utility of that product. Explain how it addresses each of the four elements. 11-6. Consider the last major purchase you made and com- ment on your experience of using the decision steps featured in this chapter. Be as objective as possible and identify the stages. 11-10. Secondary research can reveal a great deal about the competitive environment in which businesses operate. Government statistics are a great source of free data. If you were researching your country's competitive environment for businesses, where would you look? What data would be useful? How up-to-date and reliable is the data? From your assessment of the value of the data, do you get a broader picture of the market

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