Questions for Case Study 2: (a) Marketers can attempt to change consumers' attitudes for high-effort purchases through major strategies including changing the strength of belief, changing evaluations of the consequences, adding new beliefs, encouraging attitude formation based on imagined experience and targeting normative beliefs. Which ONE of these strategies was adopted by Volkswagen to change consumers' attitudes towards to its Beetle? Justify your answer. (6 marks) (h) Discuss the TWO types of social and ONE type of personal needs acklressed by Volkswagen in its commercials to try to influence consumers' attitudes toward the Beetle and Passat. Do you think Volkswagen was trying to influence consumers' cognitive OR allective attitudes in its The Clapping Song" commercial? Justify your answer. (13 marks) (c) By using information from the case, discuss how Volkswagen applied the concept of emotional contagion in its commercials. (6 marks) (d) Describe how Volkswagen employs the utilitarian dimension and the hedonic dimension to influence consumers' attitudes toward its Beetle and Passat in its commercials. Which ONE of these dimensions do you think is more important for Volkswagen? Justify your answer. (9 marks)