Question: Questions for Discussion 1. Do you think Starbucks will continue to succeed in China? Why? 2. Tea and Coffee are substitute goods. Chinese are said

Questions for Discussion 1. Do you think Starbucks will continue to succeed in China? Why? 2. Tea and Coffee are substitute goods. Chinese are said to consume Tea since Can Starbucks convert tea consumers to coffee lovers with a strategy of high pr 3. Is China a hostile (unfriendly) environment to the foreign companies? 4. Why are foreign companies more eager to explore Chinese market? 5. Is adaptation to local culture always important companies while going internati 6. Can you learn anything from the story of Howard Schultz (CEO of Starbucks)

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