Questions Part 2 (2 marks each)

6. Dr. Mark and Dr. Mary are working on a paper to understand the impact of leadership on company performance. They are referring to old studies and books. What type of research is this?

a. Applied Research

b. Tacit Research C.

Complex Research

d. Basic Research

e. None of the above

7. Over the past 20 years, Ford has been improving its cars. It started by improving the car's exterior design, then the car fuel consumption and finally the car's interior options. What type of innovation is this?

a. Radical Innovation

b. Discontinuous Innovation

c. Continuous Innovation

d. Destroying Innovation

e. None of the above

8. Coca Cola has not offered any new drinks to the market for some time, but they have changed a few elements in the production line - making it automated. This has caused the company to increase productivity and reduce waste. What innovation strategy is this?

a. Product Innovation

b. Basic Innovation

c. Process Innovation

d. New Innovation

e. None of the above

9. Coca Cola has not offered any new drinks to the market for some time, but they have changed a few elements in the production line - making it automated. This has caused the commangeo increase productivity and reduce waste. What type of innovation is this?

1. Product Innovation
2. Basic Innovation
3. Process Innovation
4. New Innovation
5. None of the above

10. My grandmother has been using her old Nokia 3310 for the past 15 years. She is very comfortable using it and serves the purpose of saying 'hello' and 'goodbye' to her children. Finally, her grandchildren have convinced her to switch to iPhone so they can call her on FaceTime. She is an example of:

a. Early adopter b. Early majority

1. Late majority
2. Laggard e. None of the above