Question: QUESTIONS Question 1 (100 marks / 40% weighting) Propose a marketing plan for a new social marketing campaign in Kuwait. Research in appropriate detail to

QUESTIONS

Question 1 (100 marks / 40% weighting)

Propose a marketing plan for a new social marketing campaign in Kuwait. Research in appropriate detail to present a realistic social marketing plan. (650 words, +/- 10%).

Question 2 (100 marks / 60% weighting) Based on the marketing plan you proposed in question 1, assess your proposal and analyze the obstacles to segmentation and targeting facing the selected social marketing campaign/organization. (1100 words, +/- 10%)

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