Question: QUESTIONS Question 1 (25Marks) Select a specific customer segment of your chosen organization. Discuss the impact of technology on this segment's thinking, behavior and experience

QUESTIONS Question 1 (25Marks) Select a specific customer segment of your chosen organization. Discuss the impact of technology on this segment's thinking, behavior and experience when purchasing products or services Question 2 (25Marks) a. Your company has decided to launch a new product or service, but before doing so you need to gather some customer insight by conducting marketing research. Discuss the stages of the marketing research process to contribute to a successful launch. b. Analyze the measures your chosen organization should take in order to protect customer data Question 3 (25Marks) a. The company is about to look into buying a brand-new telephone system. Discuss the purchase decision process that would adopted by your chosen organization in the purchase of the new telephone system. b. Briefly discuss the important roles and types of stakeholders that will be involved in this process. Question 4 (25 Marks) For your chosen organization discuss the potential impact of using an opinion leader to promote the brand of your chosen organization

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