Question: Questions that will help you analyze the case. You don't need to answer them in the assignment, they're for guiding purposes alone. What is the

Questions that will help you analyze the case. You don't need to answer them in the assignment, they're for guiding purposes alone.
What is the structure of the US carbonated soft drink market?
How has the structure of the industry changed in recent years?
Perform a PESTEL, PESTLE or PESTELI analysis.
In the case, whats SodaStream's life-cycle stage?
What do the changes in the industry structure suggest about the likely profitability of the industry in the future?

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