Questions

this question is enclosed on the case study no information outside is permitted but kotler reference for marketing techniques is allowed

Marketing Excellence >>Louis Vuitton problem very seriously because it feels that counterfeits dilute its prestigious brand image. Louis Vuitton em- ploys a full team of lawyers and fights counterfeiting in a variety of ways with special agencies and investiga- tive teams. Until the 1980s, Louis Vuitton products were available in a wide variety of department stores. However, to re- duce the risk of counterfeiting, the company now main- tains tighter control over its distribution channels. Today, it sells its products only through authentic Louis Vuitton boutiques located in upscale shopping areas and high- end department stores, all run independently with their own employees and managers. Louis Vuitton prices are never reduced, and only recently did the company start selling through louisvuitton.com in hopes of reaching new bonsumers and regions. Over the years, a wide variety of high-profile celebrities and supermodels have used LV products, including Madonna, Audrey Hepburn, and Jennifer Lopez. In its marketing efforts, the company has used high-fashion celebrities, billboards, print ads, and its own international regattathe Louis Vuitton Cup. LOUIS VUITTON L.V THE TRUTH hive love the auth Louis Vuitton (LV) is one of the world's most legendary Recently, LV broke tradition and featured nontraditional brands and is synonymous with images of luxury, wealth, celebrities such as Steffi Graf, Mikhail Gorbachev, Buzz and fashion. The company is known for its iconic hand- Aldrin, and Keith Richards in a campaign entitled "Core bags, leather goods, shoes, watches, jewelry, acces- Values." LV also launched its first television commercial sories, and sunglasses, and is the highest-ranked luxury focused on luxury traveling rather than fashion and has brand in the world. formed new partnerships with international artists, mu- It was 1854 when Louis Vuitton opened his first seums, and cultural organizations in hopes of keeping store in Paris and sold handmade, high-quality trunks the brand fresh. That said, Louis Vuitton still spends up and luggage. In the late 19th century, Vuitton intro- to 60 hours making one piece of luggage by hand-the duced his signature Damier and Monogram Canvas same way it did 150 years ago. materials, featuring the famous design still used in most Today, Louis Vuitton holds a brand value of $26 of the company's products today. Throughout the 20th billion according to Forbes and is ranked the 17th most century, the company that carries his name continued powerful global brand according to Interbrand. The to grow internationally, expanding into the fashion company is focused on expanding its luxury brand into world by the 1950s and reaching $10 million in sales by growing markets such as China and India as well as 1977. In 1987, Louis Vuitton merged with Mot et continuing to grow in strong markets like Japan and Chandon and Hennessy, leading manufacturers of Europe. It also continues to add new product lines to champagne and cognac, and created LVMH, a luxury its portfolio. goods conglomerate. Louis Vuitton's products are made with state-of- the-art materials, and its designers use a combination 1. EXPERIENCE #AUCIOO of art, precision, and craftsmanship to produce only the finest products. The legendary LV monogram appears Community on all the company's products and stands for the high- 2. Carnival est quality, premium status, and luxury travel. Over the years, however, counterfeiting has become a huge problem and one of Louis Vuitton's most difficult chal- lenges. Louis Vuitton is one of the most counterfeited Qu The ASANGAN the FUTURE Be the Future FEB 15 - 12-5 PM Sour Pfani Louis Vuitton mantra is "The truth", slogan "Live and love the truth". LV is one of the most successful role model in branding. Discuss LV branding strategy and how this contribute in its positioning. There is a fashion show at the AUC from Feb. 15, do you recommend marketing director to contribute in the show.. justify your answer. Based on the Brand Resonance approach clarify how Louis Vuitton company succeeded to make its concrete branding. On launching in Egypt.. how LV bags and wallets will be priced?? Recommend the best pricing strategy